Total Sports Shop Assistants 2025

Job Summary

We are seeking a passionate, goal-driven, and customer-focused individual to join our team as a Sales Associate. In this role, you will play a key part in the daily success of the store by providing outstanding customer service, achieving sales targets, maintaining high visual and merchandising standards, and ensuring our customers always enjoy an exceptional in-store experience.

If you are someone with a love for fashion, sportswear, or lifestyle retail, enjoy working with people, and thrive in a performance-oriented environment, this is your opportunity to be part of a dynamic and supportive team.

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Key Responsibilities

1. Customer Engagement

• Act as a brand ambassador by welcoming and engaging with customers in a professional, friendly, and enthusiastic manner.

• Foster a positive and inclusive shopping environment that encourages customer loyalty and repeat visits.

• Assist customers throughout their shopping journey—offering product advice, locating sizes, answering questions, and providing helpful suggestions to improve their experience.

2. Sales Excellence

• Proactively identify and understand customer needs and recommend suitable products that match their preferences and lifestyle.

• Use effective sales techniques to maximize individual and team sales performance, including upselling and cross-selling.

• Consistently strive to achieve and exceed daily, weekly, and monthly sales targets.

• Stay motivated, results-driven, and committed to contributing to overall store revenue.

3. Product Knowledge

• Maintain an in-depth understanding of current product offerings, collections, promotions, and trends in fashion, sportswear, and accessories.

• Attend product knowledge training and team briefings to stay informed.

• Use your knowledge to confidently educate and guide customers during their shopping experience.

4. Stock Management & Merchandising

• Assist with stock replenishment to ensure all items are available, properly displayed, and aligned with merchandising guidelines.

• Set up in-store displays and promotional zones as per seasonal marketing plans.

• Maintain store appearance by ensuring all merchandise is neatly presented, tagged, and in the correct location.

• Perform regular stock counts, report discrepancies, and assist with inventory processes as required.

5. Problem Solving & Customer Issue Resolution

• Respond to customer inquiries, returns, and complaints in a professional and timely manner.

• Use empathy, active listening, and company policies to resolve issues effectively and build customer trust.

• Escalate complex issues to store management when necessary, ensuring all customers feel heard and respected.

6. Team Support & Store Contribution

• Work collaboratively with your team members to achieve shared store objectives.

• Support team members during busy trading periods, promotional campaigns, and stock takes.

• Contribute to a positive and inclusive work culture where mutual respect, accountability, and excellence are prioritized.

• Assist with general store duties including opening and closing procedures, maintaining cleanliness, and adhering to safety standards.

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Qualifications and Experience

• Education: A Grade 12 (Matric) certificate is required.

• Experience: Previous experience in retail, fashion, sportswear, or customer service roles will be advantageous but is not mandatory. Training will be provided.

• Retail Systems: Basic understanding of point-of-sale systems, stock control software, or electronic inventory tools is a plus.

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Core Competencies and Personal Attributes

To excel as a Sales Associate, you should demonstrate the following competencies and soft skills:

1. Customer Service Excellence

• A passion for helping people and creating memorable customer experiences.

• The ability to remain professional, approachable, and helpful in all interactions.

2. Communication Skills

• Strong verbal communication skills to engage effectively with customers and team members.

• Clear listening and the ability to explain products, services, and promotions confidently.

3. Sales Ability

• A natural drive to meet and exceed sales targets.

• Confidence in offering suggestions and guiding purchasing decisions without being pushy.

4. Teamwork

• A positive team player who supports and uplifts others.

• Willingness to collaborate, share responsibilities, and contribute to a common goal.

5. Attention to Detail

• High level of accuracy when handling transactions, processing stock, or assisting with displays.

• A focus on store presentation and cleanliness that enhances the customer journey.

6. Time Management

• The ability to manage your time effectively in a fast-paced retail environment.

• Capable of prioritizing tasks while balancing customer service and operational duties.

7. Adaptability

• Comfortable working in a changing retail environment that may involve shifting priorities, promotional changes, or new stock arrivals.

• Flexibility to work varying shifts, including weekends, public holidays, and peak shopping seasons.

8. Organizational Skills

• Well-organized and proactive in maintaining order within the store.

• Reliable when completing administrative or merchandising-related tasks.

9. Technical Proficiency

• Basic comfort with retail systems, tablets, scanners, and electronic tills.

• Willingness to learn and adapt to store-specific technology or systems.

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Working Conditions and Requirements

• Must be able to stand for extended periods and perform light physical tasks such as unpacking stock or adjusting displays.

• Willingness to work flexible retail shifts, including evenings, weekends, and public holidays.

• Must be punctual, reliable, and committed to consistently meeting store expectations.

• A strong sense of responsibility and professionalism, particularly when dealing with cash, customer information, and store policies.

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Why Join Us?

This is more than just a retail job—it’s a stepping stone into the world of fashion and sportswear retail. As part of our team, you’ll receive hands-on training, exposure to the latest trends, and opportunities for growth and development within the company.

We offer:

• A supportive team environment

• Regular performance recognition

• Opportunities for career advancement

• Staff discounts and product incentives

• Ongoing training in customer service, sales, and product knowledge